Subourbon Life Races Into Saratoga With Game-Changing Partnership
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SARATOGA SPRINGS, N.Y., August 11, 2025 (Newswire.com) - Subourbon Life, a women-owned, ready-to-drink cocktail brand, kicked off their official partnership with Saratoga Race Course and NYRA this summer, signifying a perfect union between two long-time American traditions: premium bourbon and thoroughbred racing.
Bourbon has been racing's companion through generations of champions in countless races for over 150 years. As the presenting sponsor for the 2025 season, Subourbon Life put a modern twist on a timeless tradition. Made specifically for daytime enjoyment and smooth consumption, the cocktail brand quickly became the winning choice for a beautiful day at the races.
Horse racing and bourbon have always gone hand-in-hand, but traditional bourbon cocktails weren't built for a day at the races," said Jen Hardell, CEO and Founder of Subourbon Life. "We created something completely different - crushable, non-carbonated bourbon cocktails that let you enjoy authentic Kentucky bourbon during the daytime. It's bourbon, but reimagined.”
