Jerseysbest.com - Rooted in Jersey: How Subourbon Life is redefining bourbon culture
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Born in the Jersey suburbs, Subourbon Life is more than just a bourbon cocktail—it's a movement. Created by Florham Park resident Jen Hardell, Subourbon Life began as a playful twist on traditional bourbon. When a friend hesitated to try a bourbon cocktail, Hardell quipped, “Oh honey, this isn’t bourbon; this is Subourbon!” and handed her the drink. The positive response sparked the idea for a new kind of bourbon experience.
Subourbon Life is a zesty, non-carbonated pink lemonade cocktail crafted with 6-year-old barrel-aged bourbon, all-natural lemon juice, and a subtle hint of mint. Packaged in a stylish pink can adorned with a flamingo and wood barrel logo, it offers a refreshing alternative to traditional bourbon drinks. Jersey's Best
But Subourbon Life is more than just a refreshing beverage. It's about fostering connection, building community, and finding your people. Hardell emphasizes, “Our mission is to change the way people think about bourbon; we want to offer a gateway or open door to those who don’t usually drink brown liquor and welcome them into the bourbon community and culture by offering an alternative to what is currently available.” Jersey's Best
