Fred Minnick: Subourbon Life RTDs Announces Two New Cocktails
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"Bourbon cocktail brand Subourbon Life announced two new additions: a Bourbon Piña Colada and a Bourbon Espresso Martini.
Building on its lineup of bourbon-forward cocktails made for daytime enjoyment, Subourbon Life is making it easier than ever to raise a glass to bourbon.
In a market saturated with carbonated seltzers and vodka-based drinks, the female-founded brand is bringing non-carbonated, ready-to-drink bourbon cocktails to the space.
The brand’s award-winning, cocktail-inspired creations offer a light, refreshing take on bourbon — crafted using six-year Kentucky bourbon, naturally sweetened, gluten-free, 5% ABV, and completely non-carbonated.
“Our mission has always been to make bourbon approachable and fun,” Jen Hardell, founder and CEO of Subourbon Life, said in a news release. “With these new flavors, we’re continuing to innovate and provide our customers with high-quality, convenient options that fit into their lifestyles.”
New Flavors:
- Bourbon Piña Colada: An iconic tropical classic, elevated with bourbon and a hint of banana.
- Bourbon Espresso Martini: Bourbon meets the unmistakable taste of coffee with notes of caramel.
