BEVNET: Subourbon Life Expands Ready-to-Drink Bourbon Lineup with New Flavors, Redefining the Category
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Subourbon Life, the award-winning bourbon cocktail brand redefining the ready-to-drink category, continues to shake up the spirits world with two bold new additions: a Bourbon Piña Colada and a Bourbon Espresso Martini. Building on its signature lineup of light, refreshing, and bourbon-forward cocktails made for daytime enjoyment, Subourbon Life is making it easier than ever for everyone to raise a glass to bourbon: anytime, anywhere.
Founded by Jen Hardell, Subourbon Life is not your grandfather's bourbon. In a market saturated with carbonated seltzers and vodka-based drinks, the female-founded brand is disrupting the RTD space by carving out an entirely new lane: premium, non-carbonated bourbon cocktails that are redefining how consumers experience America's native spirit.
The brand's award-winning, cocktail-inspired creations offer a light, refreshing take on bourbon—crafted using six-year Kentucky barrel-aged bourbon, naturally sweetened, gluten-free, 5% ABV, and completely non-carbonated. Perfect for daytime occasions, Subourbon Life is made to be enjoyed everywhere from the racetrack to the backyard.
"Our mission has always been to make bourbon approachable and fun," says Jen Hardell, founder and CEO of Subourbon Life. "With these new flavors, we're continuing to innovate and provide our customers with high-quality, convenient options that fit into their lifestyles."
New Flavor Highlights
- Bourbon Piña Colada: An iconic tropical classic, elevated with bourbon and a hint of banana.
- Bourbon Espresso Martini: Bourbon meets the unmistakable taste of coffee with notes of caramel.
Existing Lineup
- Pink Lemonade + Mint: The original, combining pink lemonade with fresh mint.
- Iced Tea + Lemonade + Honey: A refreshing, crisp Palmer-inspired blend.
- Margarita + Citrus: A bourbon twist on the classic margarita.
